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PicaLook Editors

@lookbook
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The Lookbook is the PicaLook editors’ own journal: friendly, practical notes on telling stories with pictures, from covers and captions to alt text and photo essays.

Start here

A guide from PicaLook Editors

Welcome to the Lookbook, where the PicaLook editors share what we have learned about visual, story-first posts: how to choose pictures, put them in order and give them the right words. Start with these five.

  1. Choosing a Cover Image That Tells the Story
  2. Writing Alt Text That Actually Helps Readers
  3. Building a Photo Essay, One Frame at a Time
  4. Captions That Add Something the Photo Can’t
  5. Sequencing Images So a Post Reads Like a Story

Curious what every PicaLook blog includes? Have a look at the features page, or browse the help centre.

Posts 6